Privacy Policy

Effective Date: February 27, 2025

1. Who We Are

Welcome to Simplicity Scoop (“we,” “us,” or “our”). We operate from Arkansas, USA, offering real estate–related information, news, and other content. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website https://simplicityscoop.com (“Site”), subscribe to our emails, or otherwise interact with our services.

2. Information We Collect

2.1. Cookie-Based Tracking

• Unique User ID Cookie: We set a persistent cookie (simplicity_user_id) on your browser when you first visit our Site. This cookie stores a random unique ID that allows us to recognize you as a returning visitor.
• Purpose: We use this ID to recommend relevant content based on your past visits. It also helps us understand how users navigate our Site over time.
• Data Logged: For each visit to a post or page, we store post ID, user ID (from the cookie), timestamp, referrer (the website that led you here), and user agent (browser information). We do not store your IP address.

2.2. Email Subscriptions

• Voluntary Sign-Up: If you subscribe to our email list, we collect your email address (and optionally your name, if provided).
• Purpose: We use this to send you new post alerts, newsletters, and offers from our partners.
• Opt-Out: You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

3. How We Use Your Information

• Content Recommendations: We analyze your previous visits (via the cookie’s ID) to suggest additional posts or content you may enjoy.
• Email Updates & Offers: If you subscribe, we send emails with new posts, real estate news, promotional content, or partner offers.
• Site Improvements & Analytics: We may use aggregated tracking data (e.g., how many times each post is viewed) to improve our content strategy and user experience.

4. Legal Basis for Collection

We collect and process information:

• With your consent (e.g., by accepting cookies, subscribing to our newsletter).
• For our legitimate interests in operating and improving our Site and content recommendations.

5. Data Sharing & Disclosure

• No Sale of Personal Data: We do not sell, rent, or trade your personal information to third parties.
• Third-Party Service Providers: We may share limited data (e.g., email addresses) with providers who help operate our email newsletter or analytics. They are contractually obligated to keep your information confidential and secure.
• Partners: We may share anonymized or aggregated analytics (e.g., “Post A was viewed 500 times”) with partners or advertisers, but such data does not personally identify you.
• Legal Compliance: We may disclose information if required to do so by law or if we believe such action is necessary to protect our rights or comply with a legal obligation.

6. Cookies & Tracking Choices

• Browser Controls: You can set your browser to refuse or block cookies, or to notify you when cookies are being sent. However, some features of our Site (especially personalized recommendations) may not function properly if you disable cookies.
• Do Not Track Signals: Our Site does not currently respond to DNT browser signals, but you can still limit or block cookies.

7. Data Retention

• Cookie Data: Your user ID cookie typically expires after [1 year] or upon clearing your browser cookies.
• Tracking Logs: We retain visit logs in our database for as long as needed for analytics and content recommendation. We may periodically purge older data.
• Email Subscriptions: We keep your email on file until you unsubscribe, after which we remove your address from our active mailing list.

8. Security

We take reasonable measures to protect your data from unauthorized access or disclosure. However, no online service can guarantee absolute security. We encourage you to use strong passwords and update your devices regularly.

9. Children’s Privacy

Our Site is not intended for children under 13 years of age, and we do not knowingly collect personal data from them. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it.

10. Your Rights & Choices

• Access & Correction: You may contact us to request a summary of the personal information we hold about you and ask us to correct any inaccuracies.
• Opt-Out of Emails: Click “unsubscribe” at the bottom of any marketing email, or email us to remove your address from our lists.
• Cookie Preferences: Adjust your browser settings to manage cookie usage, or use an opt-out mechanism if available on our Site.

11. International Visitors

Although we operate from Arkansas, USA, visitors from other jurisdictions (including the EU) should be aware that their information may be transferred to, stored, and processed in the United States. By using our Site or subscribing to our emails, you consent to such processing.

12. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will post a prominent notice on our Site or email you.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please reach out to us at:

Email: simplicityscoopnwa@gmail.com

Last Updated: February 27, 2025

By continuing to use our Site, you acknowledge that you have read and understand this Privacy Policy.